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Ministry introduces new marketing app


Jan. 22, 2021 2 min read

2 min read


THE Ministry of Small Business and Cooperatives has introduced an urgent stimulus and backstop market access smart phone application called ’Marakeng App, designed to market locally produced agricultural products.

The application which is aimed at marketing products such as grains, fruits, vegetables, eggs, chicken and other food stuffs is expected to be launched soon.

According to a press statement released by the ministry on Thursday, the application has been designed in collaboration with Technomath Ltd (Pty) Lesotho and the United Nations Development Programme (UNDP) through the Accelerator Lab support.

The App, it says will be helpful for producers, Micro and Small Medium Enterprises (MSMEs) and Cooperatives Societies during this period of the COVID-19 pandemic, by enhancing business operations without close contact.
It states that the office is telephonically open to guide farmers or producers and retailers in registering, using the ’Marakeng App.
MSMEs and Cooperatives societies are the backbone of Lesotho’s economy.


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They are the major employers of women and youth, they are also a key driver of innovation.
Like other industries, MSMEs and Cooperatives societies have been exposed to COVID-19 and economic impact due to the precautions in place, including the lockdowns and the World Health Organisation (WHO) COVID-19 protocols as well as trade restrictions.

 

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