Faced with this sink or swim situation never mind the direction of the tide, she rolled up her sleeves and did something that her peers rarely do – selling homemade beer.
But Mrs. Taleng, 32, uses her own special ingredient that other women who brew traditional beer do not utilize – beetroot. Strange as it might sound but her unique brew draws scores of patrons who cannot get enough of her reddish drink.
Her drinking-hole has become so popular in her home village of Thaba-Morena that the anecdotes of her distinct brew have spread to surrounding areas.
Narrating how she came up with the idea of her unusual kind of beverage, this determined entrepreneur says she sat down and thought outside the box. Actually, all she did was to venture into uncharted territories in a bid to escape rural poverty that forced her to quit school at an early age. “I did not want my own children to suffer a similar fate as mine, so I thought long and hard before coming up with the idea of brewing beetroot beer,” she says.
From her childhood, Mrs. Taleng was aware that locally available fruits such as oranges, apples, and bananas can produce beer. Mrs. Taleng was amongst the 20 women who were recently assisted by Gender Links Lesotho under a program called “Sunrise Entrepreneurs’ to start their own businesses.
Since beetroot is built like those fruits she decided to give it a try and the results are evident for everyone to see. The program only equips women with the skills to run their businesses successfully. So she has finally found her niche in homemade brew using this vegetable that is famous for preparing salads.
It is meant to assist the women and girls who have among others been financially abused by their husbands, to start their own businesses and run them profitably. “People always get fascinated by my beer’s reddish color and everyone wants to have a sip which is later followed by several gulps,”