VODACOM Lesotho has delivered on its brand promise, launching a series of products and services in line with its tagline, “Furthertogether”.
Sept. 16, 2021
3 min read
Vodacom delivers on promise
Vodacom Lesotho Managing Director, Mohale Ralebitso
- Launches series of new products and services
- In line tagline ‘Furthertogether’ intended to improve lives
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The offerings, among others include all networks per second billing voice bundles, data bundles, local brands concepts, Mum and Baby as well as the Vodacom Business Small and Medium-sized Enterprises (SMEs) support campaign and the new My Vodacom App Lite.
The tagline, “Futhertogether” appreciates and celebrates the collective power of technology to improve lives, provide a better future and enable an inclusive and sustainable digital society.
Unlike previously, the all-networks calling bundles now give customers more flexibility to call all networks within the country through the convenience of purchasing one “All net bundle package” without having to incur out-of-bundle charging.
It further offers them greater value as they are billed on a per-second basis.
This, Vodacom says directly translates to more value in the form of call durations allocated per bundle and an increase in the voice calling bundles that can reach all local networks.
On the other hand, the data bundles have been repackaged to give customers more value on their trusted data network with the broadest coverage and best quality.
The telecommunications company currently offers data bundles on an hourly, daily, three-day, weekly and monthly validity.
This provides a subscriber with a broad set of options depending on their needs and budget.
To improve customer satisfaction and loyalty (NPS), Vodacom further diversifies its data bundles portfolio by introducing daily nightshift bundles, further introducing new data bundles and a pricing change on already existing bundles.
The new data bundles will not have an expiry data on the market, unless officially decommissioned due to a business decision.
The offer is available to Prepaid and Hybrid customers through *111*, My Vodacom app, M-Pesa USSD and M-Pesa app. The bundles are available on the data bundle purchase journey on Prepaid and Hybrid tariffs through the same platforms.
Customers will also benefit out of their voice bundles through a per-second unitisation, in which each bundle is charged as per number of seconds it was used for.
“The experience of the past year of the COVID-19 crisis has demonstrated the critical role of connectivity and technology in keeping society, businesses and governments connected. As Vodacom, we are extremely excited about giving Basotho the best possible tools for them to lead successful and fulfilling lives, using our network and tools we can provide to make their lives easier.
“Vodacom takes pride in having grown over the years with unwavering support from our customers. Our biggest mandate is to continuously find ways to extend world class services at the most affordable value possible. We acknowledge our customers’ concerns and collectively ensure that they access the resources and support needed during these challenging times. It is our mission to continue providing reliable, customer-centric solutions; we are living our promise and happy to go Further Together with Basotho,” Vodacom Lesotho Managing Director, Mohale Ralebitso said in his remarks on Tuesday.
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He said the Mum and Baby mobile health intervention launched on Tuesday will provide customers with maternal, neonatal and child health information designed to encourage good health practices amongst pregnant women, mothers, partners and caregivers.
Mum and Baby is a web platform offering exclusive health and wellness content to educate mothers, partners and caregivers.
Vodacom also announced its effort to assist local businesses and musicians. SMEs are offered the opportunity to enjoy extended publicity and reach by way of getting advertising support from the company.
Businesses are urged to submit their stories on how the COVID-19 pandemic affected their day to day operations, with a chance to be profiled by way of video testimonies professionally, shot by Basotho professionals.
All the curated content will be published on the company’s wide reach platforms including social media pages as well as radio shows.
“SMEs will be able to use the power of technology to scale up their businesses. We have a social contract with our customers and therefore our products should be responsive to their needs. This economy is in our own hands and so we need to do the right thing,” Vodacom Lesotho Executive Head of Division- Legal, Regulatory and Corporate Affairs, Tšepo Ntaopane said.