This, he said occurs through providing information that allows individuals and communities to protect their lives and property.
He said the early warning information empowers people to take action prior to a disaster.
This, Mr Chifwelu said during a two-day media workshop that ended in Leribe on Tuesday.
The training, he said was intended to generate a stage for media houses to appreciate the concept of Disaster Risk Reduction (DRR) in order for them to effectively contribute ideas, knowledge and experience on coverage of DRR, and to provide media with developments of the government of Lesotho.
Mr Chifwelu said the media needs to be active even before the disaster happens, some of which are predictable, adding however that there is less talk before the disaster happens, and yet can be prevented.
He said there are people who are suffering silently, indicating that when the crisis hits, there is drought, no food production, leading to hunger, while enough warnings could have helped.
Because emergencies differ from country-to-country, others experiencing war and political conflicts because of the approaching elections, he said people need to know that such ought to be avoided as they are the early warnings.
World Vision Disaster Manager Tšeliso Mokoai said they saw significance in inviting the media houses towards helping them tackle issues of DRR as they are an important platform to transform the communities’ appreciation of DRR, including its implementation.
He said due to the current COVID-19 pandemic, there are areas which are hard to reach to pass the messages, because they used to equip people specifically on community simulations and drills and are at this time hoping that media will provide wide coverage.