VODACOM Lesotho (VCL) together with the Lesotho Football Association (LeFA) on Thursday announced the successful signing of a new premier league sponsorship agreement worth M8.5 million under the custodianship of the Premier League Management Committee (PLMC), with the official launch scheduled for next week Tuesday.
sports
Dec. 11, 2020
TEBOHO JAFETA
2 min read
VCL unveils M8.5 million league deal
2015/16 Vodacom League champions Lioli FC
“Under the agreement, Vodacom Lesotho will become the Premier League’s headline sponsor for three years which is three seasons to the value of M8.5million,” reads part of the two parties’ joint statement.
“This agreement is timely as it comes when the football season is about to resume, following the break occasioned by the COVID-19 pandemic. As such, the administrators of football in Lesotho at all levels, including LeFA, PLMC, as well as individual teams’ management structures, have committed to ensuring that all safety measures are taken as a top priority in line with the National COVID-19 Secretariat (NACOSEC) guidelines.
“Vodacom Lesotho also wishes to encourage the public in general to abide by all regulations so that the Vodacom Premier League matches do not become super-spreader events for the much dreaded and dangerous COVID-19.
“Amidst the current global financial challenges, the company has established solutions to ensure that the teams can generate more funds, the supporters can continue to enjoy the beautiful game from the comfort of their homes or other locations,” the statement also says.
Enjoy our daily newsletter from today
Access exclusive newsletters, along with previews of new media releases.
It further shows that details on how these added benefits will be delivered shall be published as soon as all the enabling authorities have provided approvals to VCL.
The company has always had a powerful historic presence in the soccer fraternity and is now more committed to further enhancing the development and improvement of football in Lesotho. Vodacom is no stranger to sponsoring the league as it financed the league from 2009 to 2017 when Econet Lesotho took over.
The new sponsorship deal represents a M2.5 million increase on the M6 million previous sponsorship that Econet injected into the elite league three years ago.