business

Nov. 22, 2021

OWN CORRESPONDENT

2 min read

LTDC urges Basotho to take advantage of Roof of Africa rally

LTDC urges Basotho to take advantage of Roof of Africa rally

A foreign rider at a past edition of the Roof of Africa rally

Story highlights

  • Nation encouraged to be in its best behaviour to support the riders
  • Lesotho at a point where it should market itself in order to attract foreign tourists and investors

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LESOTHO Tourism Development Corporation (LTDC), an authority that is responsible for the promotion of tourism in the country has encouraged Basotho to take advantage of the 54th edition of the Motul Roof of Africa rally by marketing different products, especially those produced in the country.

’Manchafalo Motšoeneng, LTDC Public Relations Manager said it is time to market Lesotho in order to attract international tourists as well as investors so as to work towards improving the economy of the country through the tourism sector.
She urged the nation to be in its best behaviour during the race by supporting the riders as well as guiding them if the need arises.

Mrs Motšoeneng advised Basotho to go to various points around the country from where they will be able to watch the race, further urging them to buy local products that will be on display in those areas.

She also encouraged the nation to participate in domestic tourism by traveling to the points where they will use accommodation facilities in order to contribute towards the growth of tourism in those areas.
“While engaging in these tourism activities in a bid to improve the economy of the country, it is also imperative to observe COVID-19 regulations by washing hands regularly, wearing mask and observing social distance among others.

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Due to the COVID-19 pandemic, the 53rd edition of Motul Roof of Africa that was scheduled to take place on December 9 - 2, 2020, was deferred to 2021.
Last year’s race was supposed to be the 53rd edition of the grueling biking event which began in 1967.

The event is also the longest and toughest biking race in the world and it only failed to take place in 1998 due to the political unrests that prevailed in the country then. LeNA
 

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