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NUL student in online business

Tranique ecommerce site

Aug. 13, 2020 2 min read

2 min read

MASERU - For Lebona Mosala, 20, venturing into online business and balancing it with his studies is not a big deal. This second-year Urban and Regional Planning student at the National University of Lesotho (NUL) says it clicked on his mind that since the country is moving towards 4th Industrial Revolution, online business was the way to go.

" I only get 5 percent of the selling price as the revenue I generate from the business "

That was when he started his online company called Tranique.

The Fourth Industrial Revolution means today the world is at the brink of a technological revolution that will alter the way people live, work and relate to one another.And in its scale, scope and complexity, the transformation will be unlike anything humankind has ever experienced before.

Initially, Mosala thought of drop shipping which is used by developed countries like China, the United States of America (USA) and the United Kingdom (UK) for their supply activities, but later discarded the notion as it is not suitable for the local market.

As he unpacks how his business operates, he says people who want to sell their goods simply place pictures of their goods on the website together with their addresses. So this enables the buyers to see  them in order to place their orders if they need to buy.

Mosala says delivery will be made through the post office once the goods have been bought. “I only get 5 percent of the selling price as the revenue I generate from the business,” he says, adding that at the moment he works as a sole proprietor. His business was officially registered on July 1 and already has several customers.

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So far, the business deals with clothing and shoe sales but the aim is to venture into other fields such as jewellery and other accessories. 

“If you want to buy, you can browse the store and then choose what you want to buy,” Mosala says. Payments are made through mobile money channels (Mpesa and Ecocash) as well as online banking. This young entrepreneur was born in Thaba-Tseka but moved to Maseru for schooling since Grade I.

It could be submitted that he was fortunate enough to attend some of the well-staffed schools in the city.Online business is regarded as most efficient for marketing and one of its benefits is that it is much more affordable compared with other mainstream advertising methods.

It has targeted buyers and sellers as compared to traditional methods such as flyers, television, billboards and direct mail offer which have no way to hone in the market.The skills Mosala is getting at the NUL through his educational journey are churning him into a job-creator and definitely not a job-seeker - he believes in just that route.

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