The demand for this wine, which has 12% alcohol, and is made from apples and grape, is over the roof. Supply is limited. Khabo Sefatsa, the wine developer, is waiting for the right time. His company is called Mashimi Wines.
The name, Highlands Bliss, comes from the fact that it is brewed deep in the Mountains of Lesotho - in the Highlands. Those who are versed in the Queen’s language define the word bliss in this way, “supreme happiness; utter joy or contentment.”
Yes, when you drink Highlands Bliss, one thing becomes unmistakable, or even predictable; the happiness on your face. Every year around September, Sefatsa packages Highlands Bliss and sends it – no -not to South Africa. Not to Botswana. Not even to Ethiopia. He sends the wine to the furthest corner of the world – China - in one particular location where it has made its name.
“I have a tiny but loyal market there,” he said. “I target a special Chinese ceremony where my wine is part of the celebration.”
Sending wine to China creates a dilemma. As he continued improving his wine, Basotho slowly began to fall in love with it too. In fact, they became madly in love with it. “But our capacity is very limited,” he said. “We can’t satisfy all these people. We really invite anyone who can invest in our capacity. The product is right, the market is right.”
“A journey of 1000 miles,” wise men have said, “begins with a single step.”